ANCHOR FOR HOSPITALITY

The expert in the room on every call

Hotel, resort and venue group sales and event teams.

Anchor knows what the call has to cover, catches what matters as it's said, and keeps you clear of the lines you can't cross.

Set up Anchor for Hospitality

What slows you down, and what Anchor.AI does about it

RFPs arrive in volume, and the fastest good response usually wins.

Turns the discovery call into everything you need to answer: dates, pattern, rate, space and F&B, so the proposal goes out the same day.

Room blocks, peak nights, attrition and cutoff dates are negotiated in conversation and then misremembered in the contract.

Captures every block, pattern, attrition percentage and cutoff date as said, so the contract matches the call.

Planners push for concessions like comp rooms, upgrades, Wi-Fi, parking and lower F&B minimums, and reps give too much on the call.

Flags every concession ask, holds the line on anything that needs revenue-manager approval, and suggests trade-offs instead.

What counts toward the F&B minimum, and service charges, are the most common billing dispute later.

Pins down what's included in the F&B minimum, service charge and tax on the call, in writing.

Details like dietary needs, accessibility, VIPs and AV get lost between sales and event services.

Hands event services a complete brief with every special request said on the call.

Repeat planners expect you to remember their preferences, but sales managers turn over.

Keeps each planner's history, preferences and past events, so a new sales manager sounds like they've known them for years.

On the call: what Anchor.AI makes sure you cover

Dates & flexibility
Room block & pattern (peak night)
Rate expectations & budget
Meeting space & setup
F&B minimum & menus
Contract terms: attrition, cutoff, cancellation
Decision date & competing venues

What it listens for

Date flexibility, and which nights are firm
Peak-night rooms and the full pattern, compared with their past pickup history
Concession asks: comp ratio, upgrades, Wi-Fi, parking, resort fee, F&B minimum
Attrition, cutoff and cancellation terms they want changed
Other venues they're considering and what those venues offer
Dietary, allergy, accessibility, VIP and AV requirements
Third-party agents and commissions

Anyone on your team can step in for the lead

When your CEO or deal lead can't be in the room, anyone can run the meeting the way they would. One click on any deal and Anchor.AI writes these from every call, file and email on it, then keeps them up to date after every new call. Whatever they're still missing becomes your checklist on the next call, so they finish themselves.

STEP IN FOR THE LEAD

Stand-in brief

Everything someone needs to run the next meeting in the lead's place, in their voice: positions, red lines, answers in their words, and what must come back to them.

STEP IN FOR THE LEAD

How the lead decides

The lead's decision rules on this deal, worked out from every call: what they'd approve on the spot, what they'd trade, what they'd refuse, and why. 'What would the CEO do?' answered.

STEP IN FOR THE LEAD

Answer like the lead

The 20 questions this counterparty asks or will ask, each answered the way the lead answers them, in their phrases, with where the answer came from.

STEP IN FOR THE LEAD

Live cover sheet

One page to keep open during the call when covering for the lead: names, numbers, the five things to say, the red lines, and what to say when you don't know.

STEP IN FOR THE LEAD

Relationship handover

Hands over the lead's relationships, not just the deal: each person's history, what they expect from the lead, personal details they've shared, and promises still open.

STEP IN FOR THE LEAD

Debrief for the lead

After someone stood in: what happened, what was agreed, where they departed from the lead's positions, and the decisions only the lead can make, in two minutes of reading.

PREPARE

Site visit itinerary

A tour designed around this planner: the route, who greets them, what to show first, the tasting, and the objections to answer on the walk.

READ THE ROOM

Block & attrition risk

Will this group fill its block? Pickup history versus the ask, the right block size, and attrition terms.

NEGOTIATE

Group value & displacement check

Is this group worth it? Total group revenue versus the transient business it would displace.

NEGOTIATE

Concession ledger

Every concession asked, offered and given across calls, what it costs, and what we got in return.

NEGOTIATE

Counter-proposal builder

Counter options that protect revenue: alternate dates and patterns, rate versus F&B trades, attrition sliding scales, each matched to the planner's priorities.

DOCUMENTS TO SEND

Same-day group proposal

A tailored proposal from the discovery call (dates, room block, rates, space, F&B, terms) ready the same day.

DOCUMENTS TO SEND

Event services turnover

The sales-to-event-services handoff with every detail, preference and promise from the calls, so nothing's lost.

DOCUMENTS TO SEND

BEO draft

Banquet event orders for every function, built from what the planner said: times, setups, menus, counts, AV, dietary needs.

DOCUMENTS TO SEND

Rebook & multi-year pitch

After the event: a personal pitch to book next year (or three), built on what went well and with incentives tied to a multi-year commitment.

STAY COMPLIANT

Contract vs conversation check

Checks the contract's terms against what was actually agreed on calls, before anyone signs.

PREPARE

Toughest-questions sparring

The ten hardest questions the other side is likely to ask next, why they'll ask, the best answer from your own record, and what never to say.

PREPARE

Next call game plan

A minute-by-minute plan for the next call: opening line, what you must leave with, the traps, and the fallback if it goes sideways.

READ THE ROOM

Stakeholder map

Everyone who influences this decision, what each one cares about, where they stand, and who's missing.

READ THE ROOM

Contradiction finder

Every place the other side's story changed across calls, emails and files: numbers, dates, people, priorities, side by side.

READ THE ROOM

What they're not saying

The questions they dodged, the hedges, the topics they steered away from, and what that likely means.

READ THE ROOM

Deal pre-mortem

It's three months from now and this was lost. The most likely reasons, the early warning signs already showing, and what to do this week.

TRACK THE DEAL

Promise ledger

Every commitment both sides made on every call, with who owes it, by when, and whether it happened.

Lines Anchor.AI watches for you

When a question would take you over one of these, Anchor.AI flags it live and gives you a safe way to answer. Anything that came close goes on the call summary for review.

Rates & concessions over approval
Don't agree to a rate, comp rooms, concessions or a lower F&B minimum beyond what revenue management has approved.
Attrition, cutoff & cancellation changes
Never change attrition, cutoff, cancellation or deposit terms live. Take them back for approval.
Confirming dates or space unchecked
Don't confirm dates, a room block or space as held or definite before availability is checked.
Other groups' details
Never share another group's name, rate or event details.

Anchor flags these moments to help you. It isn't legal or compliance advice and doesn't replace your firm's own policies.

Your deal sheet, filled in from every call

No more typing it up afterwards. After each call Anchor.AI fills in the fields your business tracks, from what was actually said.

Event: Group name, type, attendee count
Dates: Preferred dates, alternates, flexibility
Room block: Rooms per night, peak night, past pickup history
Rate & concessions: Rate expectations, budget, concessions asked for
Meeting space: Rooms, setups, hours, 24-hour holds
F&B: Minimum, meals, menus, what counts, service charge
Contract terms: Attrition %, cutoff date, cancellation, deposits
Special requests: Dietary, accessibility, VIPs, AV, signage
Decision: Decision date, decision maker, competing venues